These Are All the Product Videos Apple Released This Week

Apple split its March announcements across quiet drop days instead of a single on-stage event, and it still managed to cover the biggest upgrade cycle people actually buy: a cheaper iPhone, an affordable MacBook, a faster iPad Air, refreshed M5 MacBooks, and new external displays.

Day 1 landed on March 2, 2026, with iPhone 17e and the iPad Air with M4 leading the lineup, and both are set up on the same schedule: pre-orders open March 4 and shipping starts March 11.

Day 2 followed on March 3, 2026, with the MacBook Air with M5, the MacBook Pro with M5 Pro and M5 Max, plus a refreshed Studio Display lineup that adds a new Studio Display XDR tier, and those also go up for pre-order on March 4 and launch on March 11.

Day 3 arrived on March 4, 2026, when Apple introduced the MacBook Neo, its most affordable MacBook yet. Pre-orders opened the same week, with shipping starting March 11.

Apple also started posting the usual short product films, so if you want the quick “here’s the vibe and the headline features” version, you can watch them below.

iPhone 17e

This is the value iPhone for 2026, and the headline is the storage floor moving up: 256GB starts at $599, plus MagSafe, A19, and a 48MP Fusion camera.

MacBook Neo

MacBook Neo is Apple’s new entry-level MacBook designed for basic everyday tasks. It runs on the A18 Pro chip and comes in four colors, including silver, blush, citrus, and indigo.

M4 iPad Air

The new iPad Air moves to M4, with Apple positioning it as a clean performance jump for creators and students, plus Wi-Fi 7 support, two sizes, and the same pre-order and ship window as the rest of the week.

M5 Pro and M5 Max MacBook Pro

The MacBook Pro refresh stays focused on chip tiers, with M5 Pro and M5 Max driving the update while keeping the pitch centered on pro workflows and sustained performance.

M5 MacBook Air

MacBook Air gets M5, and the practical upgrades stand out more than the spec-sheet flex: 512GB base storage, updated wireless (including Wi-Fi 7), and the same March 4 pre-order and March 11 availability timing.

Studio Display XDR and new Studio Display

Apple’s monitor lineup now splits cleanly between a standard Studio Display and a higher-end Studio Display XDR that adds mini-LED, 2,304 dimming zones, up to 2000 nits peak HDR, and up to 120Hz with Adaptive Sync support.

Let us know in the comments which one you’re buying.